Designing for Change
March 19, 2020
Since the birth of Quin in 2014, the development of our app has been carried forward by Isabella and Cyndi, our two founders. Our goal is the same today; to use science, engineering & design and help people who take insulin make the best possible self-care decisions. Naturally, as our team has grown, so has our insights, learnings and processes around the Quin app.
We’re building an app for people that have to make hundreds of decisions every day to manage diabetes. We want to help alleviate the stress behind this. People with diabetes are 2 to 3 times more likely to have fatigue, anxiety, stress and depression. We know what it’s like having to think about your last meal, the insulin you took for it, your stress levels, walking, exercising, sickness, menstruation or sleep as factors into daily life. It’s a lot.
One thing that has stuck with us from our early days is that we need to build an app for people making decisions in the now, not for doctors looking at the past.
Complex data, graphs, chart and reports of your past, these apps are forcing everyone into the mindset of an analyst. We want to make an app that is helpful for everyone living with diabetes in the now, not only analysts and doctors.
Building an app, safely
Our process starts with ideas. Lots of ideas. In a perfect universe an idea goes through prioritisation, exploration, prototyping, user testing, validation, and development. In reality, we treat all ideas differently, and they don’t all go through a nice converter belt of steps, but we try our best to adapt to the problem at hand, and let it drive the process. And most of our ideas we just scrap, because we find they’re not useful to people. It doesn’t stop us though. We see this as progress. There’s no such thing as a bad idea.
At the heart of our process is user value, validation and control measures, to ensure we build a safe and helpful product. And we proudly carry the CE mark of quality assurance.
What is success?
To understand how we measure our success, you need to understand how we see the challenge we’re up against: 92% of the 40M people who take insulin do not achieve recommended medical targets set by doctors, and they are 2 to 3 times more likely to have fatigue, anxiety, stress and depression.
We care about people, and how well they’re doing, therefore that’s how we measure our success. We don’t focus on downloads, subscriptions, upgrades, user growth rate, retention rate, sessions, daily active users or churn rate. We look at them to understand where we are on the path to achieve our goals, but it’s not what will tell us that we’ve reached success. We measure people’s feelings of delight, confidence, respect and inspiration.
So far we’ve had over 100 users co-developing the Quin app with us for the past 2 years. And 76% of them feel better about living with diabetes. We set the bar high, because there is no other change we want to see in the world. We’re really proud of what we do.
Our goal is to launch the Quin app later this year. If you believe in a human-centric app that is powered by science and engineering for the people, please help us make this happen. Support our crowdfunding campaign 👉 http://bit.ly/2w8vaiF
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