We turn human experience into science

to give power to people with chronic conditions, starting with insulin-treated diabetes.

What we do

We use science, engineering and design to help people who take insulin make the best possible decisions.

We are in awe of what millions of experts who take insulin are doing to keep themselves going everyday.

Along the way, we turn their knowledge into new science to help others who take insulin and advance research into insulin-treated diabetes.

The devices we carry with us every day are a powerful platform for creating, managing and formalising self-care experience.

By combining them with large measures of empathy and ingenuity, we can create new insights that will inspire new approaches to treatment and research. Together.

Find Truth

Our founding truth is diabetes is not a disease. It’s an umbrella term for chronic high blood glucose, and our customers may each be living with a different condition no one understands. Right now, they’re all said to have “type 1 diabetes”, which conventionally means their pancreas doesn’t produce enough insulin, so they have to inject it.

That definition is oversimplified and misleading. It takes far more than your pancreas to regulate your blood glucose. You need your entire endocrine/metabolic system, in all its complexity. We must define smaller problems we can solve, and go after them.

As engineers, we know we need to zero in on smaller problems we can solve, create new “truths” from the solutions, and hold them loosely until we have evidence. That also means throwing out old “truths” that don’t stand up in the face of new evidence.

Be Excellent

We must transcend the silos that permeate the diabetes problem space, and create a new platform for a new approach.

We call on our team daily to lead the way into a new era of rigorous interdisciplinary thinking alongside all our stakeholders - people with diabetes, healthcare professionals, researchers, and the life sciences industry .

We each work hard to be the at the top of our game in our area of expertise, and harder still to collaborate and understand enough about all the other areas to solve problems together. We stretch our hearts and minds to the hardest jobs. We examine and learn from our failures. And we make each other better.

Show Love

A general love for your customer, or for humanity, rarely translates into a specific love felt by an individual person. And in the case of people with diabetes who take insulin, regarding them as a homogeneous group will almost certainly never result in a solution that completely satisfies the needs of any individual.

To make progress, we must see our customers as individual human lives with interests, passions, goals, disappointments, hurts and desires.

We must have the unconditional will to see the world through their eyes and give of ourselves to make technology that makes their lives better. And extend that same love to our each individual in our team, and our ecosystem, so we can find solutions together.

The Team

Cyndi Williams
Co-Founder
Isabella Degen
Co-Founder
Zaz Ali
Product Owner
Vyvyan Codd
Software Engineer
Carla Goldstein
iOS Engineer
Nelia Kleiven
Mobile Interaction Designer
Vanessa Bolosier
Head of Marketing
Esme Shanley
Head of Operations