When chatting with people living with diabetes, they seem to experience a commonly shared frustration: the idea that everyone else knows more about them, their condition and how to handle it than they do themselves. In daily interactions, the “you should to do this” and strings of judgmental “recipes for success” that follow – regardless …
Business December 26, 2018 When you don’t remember, Quin does!
Do you adjust your insulin treatment for the festive season? This is a question we asked our diabetes network this Christmas. Although the Quin app is still in testing phase, Quin could have be useful this Christmas. Our brains are remarkable machines. Yet remembering how much insulin you took for stuffing and glazed ham last …
Thoughts December 13, 2018 A different take on diabetes
We believe diabetes is not a disease. It’s an umbrella term for chronic high blood glucose. And underneath that umbrella, there are other umbrella terms like “type 1 diabetes”, “type 2 diabetes”, “MODY”, and a few others. But there are possibly hundreds of different conditions rolled up under these broad classifications, and because of this …
Inspiration December 12, 2018 Quin’s top 3 diabetes books
The team at Quin is diverse. Some of us live with diabetes and some don’t. The way we learn about each other and diabetes internally is through sharing experiences and engaging with the people participating in our research programme. We think reading is also fundamental to better understand diabetes. Before the year ends, we wanted …
Business December 7, 2018 Ayuda Heuristics becomes Quin
4 years ago, we started Ayuda Heuristics. Our ambition was to federate a community of people living with diabetes and – together – try to “solve” a big problem. Today our challenge is to live up to our initial ambition and go beyond. We aim to to use science, engineering and design to help people …
Business December 6, 2018 From Ayuda Heuristics to Quin Part 2
Our branding journey: from product to brand Quin is more than an app. When thinking about our rebrand, we first thought about our product. A product is a “good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of …
Business December 6, 2018 From Ayuda Heuristics to Quin Part 1
The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About 2 hours into the job I realised it was more than this. Try two months in… My first two days My first two days luckily …
Inspiration November 29, 2018 Working for Quinners
Here’s a fact you might not know about Quin: We are 80% women. Not only this, but our co-founders are both women too. What are the odds of that? Quite low, actually. Roughly 17% of VC-funded startups are founded by women. Successful engineer = white male? I entered the engineering world at age 19. Throughout …
Product November 27, 2018 A brief history of time…
Time is relative. 15 minutes waiting for a stuck District line train (“minor delays”, really?) feels like 15 years, whereas 15 actual years ago was just last night, right? “As in life, so in software development”…as that well known saying goes. Here at Quin, we release a new version of the app to our users …
Thoughts November 14, 2018 World Diabetes Day: a day like any other?
Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As a marketer, you imagine a digital (and physical) crowd of amazing people, loving each other, supporting each other, a pool of advocates willing to push …