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Thoughts December 13, 2018 A different take on diabetes

We believe diabetes is not a disease. It’s an umbrella term for chronic high blood glucose. And underneath that umbrella, there are other umbrella terms like “type 1 diabetes”, “type 2 diabetes”, “MODY”, and a few others. But there are possibly hundreds of different conditions rolled up under these broad classifications, and because of this …

Inspiration December 12, 2018 Quin’s top 3 diabetes books

The team at Quin is diverse. Some of us live with diabetes and some don’t. The way we learn about each other and diabetes internally is through sharing experiences and engaging with the people participating in our research programme. We think reading is also fundamental to better understand diabetes. Before the year ends, we wanted …

Business December 7, 2018 Ayuda Heuristics becomes Quin

4 years ago, we started Ayuda Heuristics. Our ambition was to federate a community of people living with diabetes and – together – try to “solve” a big problem. Today our challenge is to live up to our initial ambition and go beyond. We aim to to use science, engineering and design to help people …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 2

Our branding journey: from product to brand Quin is more than an app.  When thinking about our rebrand, we first thought about our product. A product is a “good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 1

The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About 2 hours into the job I realised it was more than this. Try two months in… My first two days My first two days luckily …

Inspiration November 29, 2018 Working for Quinners

Here’s a fact you might not know about Quin: We are 80% women. Not only this, but our co-founders are both women too. What are the odds of that? Quite low, actually. Roughly 17% of VC-funded startups are founded by women. Successful engineer = white male? I entered the engineering world at age 19. Throughout …

Product November 27, 2018 A brief history of time…

Time is relative. 15 minutes waiting for a stuck District line train (“minor delays”, really?) feels like 15 years, whereas 15 actual years ago was just last night, right? “As in life, so in software development”…as that well known saying goes. Here at Quin, we release a new version of the app to our users …

Thoughts November 14, 2018 World Diabetes Day: a day like any other?

Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As a marketer, you imagine a digital (and physical) crowd of amazing people, loving each other, supporting each other, a pool of advocates willing to push …

Thoughts October 29, 2018 The journey so far – our challenge

When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing about diabetes or insulin, but I was moved by the magnitude of the need and the challenge, and I had worked with Isabella for 8 …

Product October 17, 2018 What’s in a name…?

Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar when you’re down a few pints and “Despacito” is playing in the background. There’s a Tinder date who’s convinced I work in Ayurvedic holistic medicine …