Confidence over control – Putting the patient first is the only way to hit diabetes targets.

Cyndi Williams
Cyndi Williams

Diabetes distress is a clinically recognised mental health issue resulting from the constant demands of the condition that people face daily. 

With the relentless pressure to keep blood sugar “in range” and make hundreds of additional decisions when doing everyday tasks — in a world filled with misconceptions about the condition and the expectation to instantly accept and self-manage a life threatening condition — it is no wonder diabetes distress is now a recognised mental health issue, with 1 in 4 people having experienced it. 

A one size fits all approach will not result in improved health and wellbeing for people with diabetes. 

In our research, we often hear stories about people feeling that the lack of education and personalization in dealing with their condition has set them up for failure, leaving them anxious and stressed about managing on their own. 

Here’s a good example: “The staff were all so busy when I was diagnosed I felt stupid asking questions about my actual life… like, “what if the CGM falls off” and “what will happen during sex”. They were all so focused on the administering insulin part, they didn’t seem to care that every aspect of my life would be different and that I was worried about that. It felt very impersonal and I left with a lot of questions.” 

In order to actually improve health outcomes, we can’t just brush past these concerns. We have to start with the person who will be administering 99.9% of the care – the person with diabetes — and give them the tools, knowledge and confidence they need to take care of themselves, day after day. 

Our approach looks to reduce the symptoms of diabetes distress and keep a person engaged with their condition, through a hyper personalized, supportive and educational approach. 

People with diabetes are expected to carry on as normal with the lifelong mental toll of diabetes as if it is nothing. Many people have told us: “It’s the mental load that gets to you, you can’t take a break. Injecting is the easy bit.” And we listened to that. 

We see the individual and their unique experience and focus on tailoring a solution to suit their life. Through support and education, using our hyper personalized model, we help people apply new understanding to their situation, reduce the mental load and increase their confidence. 

People’s circumstances change over time and their care must adapt with them. 

Our unique approach to learning is designed to suit the needs of the person and keep them engaged through storytelling and celebrating wins, whilst unfolding and adapting as their journey goes on. 

Quin provides the tools and education required to feel confident and reduce daily distress. 96% of users experience improvements in their health and wellbeing.

Care for the person, and the blood glucose outcomes will follow. 

It’s a simple premise: If a person feels confident and engaged, they are less likely to experience diabetes distress and are more likely to feel motivated, and that ultimately improves their health and wellbeing! 

Cyndi Williams
Cyndi Williams