Category: Thoughts

App Campaign Culture Diabetes Management Inspiration Research Stories Technology Thoughts Uncategorized

The journey so far – our challenge

When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing...

Cyndi Williams

29 OCT

What’s in a name…?

Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar...

Zaz Ali

17 OCT