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Thoughts November 14, 2018 World Diabetes Day: a day like any other?

Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As a marketer, you imagine a digital (and physical) crowd of amazing people, loving each other, supporting each other, a pool of advocates willing to push …

Thoughts October 29, 2018 The journey so far – our challenge

When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing about diabetes or insulin, but I was moved by the magnitude of the need and the challenge, and I had worked with Isabella for 8 …

Product October 17, 2018 What’s in a name…?

Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar when you’re down a few pints and “Despacito” is playing in the background. There’s a Tinder date who’s convinced I work in Ayurvedic holistic medicine …

Technology October 15, 2018 How the Quin App Keeps Your Data Safe

GDPR! Now that I have your attention, let’s talk about your data. 2018 is the year of the “We Need Your Consent” pop up. As much as those accept buttons can be irritating to click on a daily basis, they are there for your data protection. So you might ask: where does Quin get your …

Stories October 11, 2018 I googled mental health and diabetes. This is what I found…

I don’t have diabetes. I thought I’d get that out of the way as a disclaimer. It means I will never understand the resilience it might require, the mental health implications, the discipline that might be forced on a person living with diabetes. I can empathise. Empathise with the idea that no one chooses to …

Stories September 27, 2018 Steak and G&T: a night-out full of surprises

Last night I went out for a steak and a G&T — here’s how it went down. So many choices. So many unknowns. Image by Patrick Tomasso Last night Cyndi and I went to an Argentinian steakhouse with one of our prospective investors. As someone with diabetes, going out is always a pain for me — I mostly eat meals I cook …

Technology March 19, 2018 How to get started with Machine Learning and Apple’s CoreML (and solving diabetes)

We’re using machine learning to solve diabetes, and we’re excited about the progress and the possibilities. Like diabetes, machine learning is a vast and truly interdisciplinary field that spans computer science, statistics, signal processing, data processing, and more. Back in November, I was invited to give a talk to an audience of iOS developers and …

Inspiration April 28, 2017 Customer love and regulated medical apps

Very early in our customer research, we knew we weren’t just making an app to record and review diabetes data. Our customers have tried using a lot of different logbook-style apps over the years to help them develop insights for making the hundreds of decisions they make everyday. But the only app they can really …

Business March 8, 2017 Diabetes apps have to adapt to each user

The day after our beta release went out the door we brought our ThoughtWorks development team together with users to hear their feedback. User feedback Like any early beta release, this one is pretty minimal, so we were all pretty surprised to see how useful people are finding it already. The time they took — and the thoughtfulness of their feedback — showed …

Thoughts January 19, 2017 Why AI won’t solve diabetes (yet!)

If humans don’t know how to solve a problem, no artificial intelligence can magically create the missing knowledge to solve it for us. We have driverless cars because we know how to drive cars. Computers are world chess champions because we know how to play chess. We have factory robots because we know how to do …