Our branding journey: from product to brand Quin is more than an app. When thinking about our rebrand, we first thought about our product. A product is a “good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of …
Business December 6, 2018 From Ayuda Heuristics to Quin Part 1
The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About 2 hours into the job I realised it was more than this. Try two months in… My first two days My first two days luckily …
Inspiration November 29, 2018 Working for Quinners
Here’s a fact you might not know about Quin: We are 80% women. Not only this, but our co-founders are both women too. What are the odds of that? Quite low, actually. Roughly 17% of VC-funded startups are founded by women. Successful engineer = white male? I entered the engineering world at age 19. Throughout …
Product November 27, 2018 A brief history of time…
Time is relative. 15 minutes waiting for a stuck District line train (“minor delays”, really?) feels like 15 years, whereas 15 actual years ago was just last night, right? “As in life, so in software development”…as that well known saying goes. Here at Quin, we release a new version of the app to our users …
Thoughts November 14, 2018 World Diabetes Day: a day like any other?
Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As a marketer, you imagine a digital (and physical) crowd of amazing people, loving each other, supporting each other, a pool of advocates willing to push …
Thoughts October 29, 2018 The journey so far – our challenge
When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing about diabetes or insulin, but I was moved by the magnitude of the need and the challenge, and I had worked with Isabella for 8 …
Product October 17, 2018 What’s in a name…?
Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar when you’re down a few pints and “Despacito” is playing in the background. There’s a Tinder date who’s convinced I work in Ayurvedic holistic medicine …
Stories October 11, 2018 I googled mental health and diabetes. This is what I found…
I don’t have diabetes. I thought I’d get that out of the way as a disclaimer. It means I will never understand the resilience it might require, the mental health implications, the discipline that might be forced on a person living with diabetes. I can empathise. Empathise with the idea that no one chooses to …
Technology March 19, 2018 How to get started with Machine Learning and Apple’s CoreML (and solving diabetes)
We’re using machine learning to solve diabetes, and we’re excited about the progress and the possibilities. Like diabetes, machine learning is a vast and truly interdisciplinary field that spans computer science, statistics, signal processing, data processing, and more. Back in November, I was invited to give a talk to an audience of iOS developers and …