From us to you monthly
4 years ago, we started Ayuda Heuristics. Our ambition was to federate a community of people living with diabetes and – together – try to “solve” a big problem. Today...
7 DEC
Our branding journey: from product to brand Quin is more than an app. When thinking about our rebrand, we first thought about our product. A product is a “good, idea,...
6 DEC
The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About...
Here’s a fact you might not know about Quin: We are 80% women. Not only this, but our co-founders are both women too. What are the odds of that? Quite...
29 NOV
Time is relative. 15 minutes waiting for a stuck District line train (“minor delays”, really?) feels like 15 years, whereas 15 actual years ago was just last night, right? “As...
27 NOV
Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As...
14 NOV
When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing...
29 OCT
Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar...
17 OCT
I don’t have diabetes. I thought I’d get that out of the way as a disclaimer. It means I will never understand the resilience it might require, the mental health...
11 OCT
© 2021 Quin Technology LTD. All rights reserved. Registered No. 09206022
© 2021 Quin Technology LTD. All rights reserved. Registered No. 09206022 © 2021 Quin Technology LTD. All rights reserved. Registered No. 09206022