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World Diabetes Day: a day like any other?

Let’s come together Oftentimes you will hear marketers talk about community building as a goal. It looks like a beautiful goal especially when you’re trying to achieve social impact. As...
Vanessa Bolosier

The journey so far – our challenge

When Isabella came to me four years ago looking for a partner to set up a business that would help people take insulin, I was all ears. I knew nothing...
Cyndi Williams

What’s in a name…?

Well Bill, quite a lot actually. Try to spell ‘Ayuda Heuristics’ down the phone on a poor connection. Try to say ‘Ayuda Heuristics’ to your mates in a noisy bar...
Zaz Ali

I googled mental health and diabetes. This is what I found…

I don’t have diabetes. I thought I’d get that out of the way as a disclaimer. It means I will never understand the resilience it might require, the mental health...
Vanessa Bolosier

Steak and G&T: a night-out full of surprises

Last night I went out for a steak and a G&T — here’s how it went down. So many choices. So many unknowns. Image by Patrick Tomasso Last night Cyndi and I went to an...
Vanessa Bolosier

How to get started with Machine Learning and Apple’s CoreML (and solving diabetes)

We’re using machine learning to solve diabetes, and we’re excited about the progress and the possibilities. Like diabetes, machine learning is a vast and truly interdisciplinary field that spans computer...
Cyndi Williams

Customer love and regulated medical apps

Very early in our customer research, we knew we weren’t just making an app to record and review diabetes data. Our customers have tried using a lot of different logbook-style...
Cyndi Williams

Diabetes apps have to adapt to each user

The day after our beta release went out the door we brought our ThoughtWorks development team together with users to hear their feedback. User feedback Like any early beta release, this one is pretty...
Cyndi Williams

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