Business

Business December 7, 2018 Ayuda Heuristics becomes Quin

4 years ago, we started Ayuda Heuristics. Our ambition was to federate a community of people living with diabetes and – together – try to “solve” a big problem. Today our challenge is to live up to our initial ambition and go beyond. We aim to to use science, engineering and design to help people …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 2

Our branding journey: from product to brand Quin is more than an app.  When thinking about our rebrand, we first thought about our product. A product is a “good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 1

The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About 2 hours into the job I realised it was more than this. Try two months in… My first two days My first two days luckily …

Business March 8, 2017 Diabetes apps have to adapt to each user

The day after our beta release went out the door we brought our ThoughtWorks development team together with users to hear their feedback. User feedback Like any early beta release, this one is pretty minimal, so we were all pretty surprised to see how useful people are finding it already. The time they took — and the thoughtfulness of their feedback — showed …