Business

Business December 3, 2019 Leading in disruption with McKinsey

Everyday is Diabetes Awareness Day at Quin I joined Quin early last week at a time I thought would be quite exciting as it was in the midst of Diabetes Awareness Month. By day two, I quickly realised that for our team, every day is World Diabetes Day and I don’t say this lightly. You …

Business September 27, 2019 Bye Finsbury Park, Hello Horley: Quin’s 1st away day

Quin turned 5 and we organised our very first company away day. While the team was wondering what was in store for this year’s birthday party, Cyndi, Isabella and I decided the time was right to organise an away day. We have an incredible team delivering at lightning speed to achieve Quin’s mission. It was …

Business September 11, 2019 Building our Marketing Team

I am blessed that I get to put a lot of my more radical thinking about recruitment into action at Quin, and shaping our next two hires, who will take our marketing function to the next level, has been a dream. Vanessa Bolosier, our Head of Marketing, is so committed to hiring for potential, I …

Business April 26, 2019 What is the Quin Research Programme?
We want to make self-care decision-making as quick, easy, and reliable as possible for people who take insulin. Too many long-lasting, variable, overlapping and poorly understood events affect your blood glucose everyday. It’s impossible to know about all of them, and managing them with insulin requires making 100s of self-care decisions a day. The current ...
Business December 26, 2018 When you don’t remember, Quin does!

Do you adjust your insulin treatment for the festive season? This is a question we asked our diabetes network this Christmas. Although the Quin app is still in testing phase, Quin could have be useful this Christmas. Our brains are remarkable machines. Yet remembering how much insulin you took for stuffing and glazed ham last …

Business December 7, 2018 Ayuda Heuristics becomes Quin

4 years ago, we started Ayuda Heuristics. Our ambition was to federate a community of people living with diabetes and – together – try to “solve” a big problem. Today our challenge is to live up to our initial ambition and go beyond. We aim to to use science, engineering and design to help people …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 2

Our branding journey: from product to brand Quin is more than an app.  When thinking about our rebrand, we first thought about our product. A product is a “good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. It has a combination of …

Business December 6, 2018 From Ayuda Heuristics to Quin Part 1

The genesis of our rebrand When I decided to join Ayuda as Head of Marketing, I thought it was a tech company creating and sharing new knowledge about diabetes. About 2 hours into the job I realised it was more than this. Try two months in… My first two days My first two days luckily …

Business March 8, 2017 Diabetes apps have to adapt to each user

The day after our beta release went out the door we brought our ThoughtWorks development team together with users to hear their feedback. User feedback Like any early beta release, this one is pretty minimal, so we were all pretty surprised to see how useful people are finding it already. The time they took — and the thoughtfulness of their feedback — showed …